Research on the Construction and Operation of Broadcasting Community for the Elderly

In the mobile Internet era, community-based vertical communication is becoming increasingly widely used in broadcasting programs. past, contents of programs are produced by professional teams alone. However, this pattern has been completely broken. Nowadays, audience no longer just listeners. Instead, they also create and provide contents. The pays more attention to experience desires participate an interactive manner. study, characteristics communication, operation problems procedures some for elderly were analyzed. addition, four conditions necessary construction community determined. It hoped that paper may reference building a perfect ecosystem these programs, realizing commercial transformation speeding up development media.